SheBird aims to free women from the discomfort and difficulty of traditional bras and shapewear by offering clothing with built-in bras that provide 24/7 comfort. The She Love Built-in Bras feature curved construction that shapes, lifts, and separates the bust without underwire, hardware, or separate straps. Bonded seams and a single back panel ensure a sleek, smooth, and comfortable fit, while removable cups and a mesh center panel provide modesty, shaping, and cooling.
SheBird's team of women with impressive fashion backgrounds focuses on style and comfort-forward performance fashion, utilizing the latest shapewear technology. Some bestsellers with built-in bras include the Tunic Tank Dress ($89), a versatile all-year-round option that pairs well with leggings and layers under sweaters or jackets, and the Luxe Rib Freedom Tank ($72), a lightweight, stretchy tank perfect for pairing with skirts, jeans, or shorts.
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
Trend Themes
1. Bra-less Women's Apparel - Opportunities for brands to develop clothing without built-in bras and shapewear for women seeking ultimate comfort.
2. Shapewear Technology - Innovation opportunities exist to create comfortable and supportive shapewear using the latest technology beyond traditional underwire and hardware.
3. Versatile Performance Fashion - Creating clothing that is both stylish and functional, allowing customers to wear versatile pieces that can easily transition from work to daily activities.
Industry Implications
1. Fashion - Fashion brands can innovate with comfortable yet stylish women's wear that includes built-in support in bras and shapewear.
2. Activewear - Activewear brands can design sports bras using innovative technology to provide maximum comfort and support during physical activity.
3. Lifestyle - Lifestyle brands can create versatile clothing options like casual dresses and tank tops that provide all-day comfort and support.