Connecticut-based lifestyle brand Leaf boasts a sustainable alternative to shaving with its Shave Soap Bar. The skincare product is highly eco-conscious as it does not contain any water—yet another contemporary offering that embraces the solid beauty product model which is becoming increasingly popular. It comes in a compostable paper box, as well.
The formulation of the Shave Soap Bar is vegan, cruelty-free, and plastic-free. It is also void of any harmful ingredients like petroleums, parabens, sulfates, and phthalates. It presents a great alternative for people who wish to switch to more sustainable lifestyle decisions.
Leaf—which is a brand that is Climate Neutral Certified and 100% plastic-free—claims that its Shave Soap Bar will produce a luxurious lather and "provide a lasting cushiony-glide." One’s skin will be left feeling soft and moisturized.
Unscented Shave Soap Bars
Leaf's Soap Bar is a Sustainable Alternative
Trend Themes
1. Solid Beauty Products - Opportunity for companies to develop and market more eco-conscious skincare products in a solid, plastic-free form.
2. Sustainability in Shaving - Trend towards sustainable shaving products and packaging options.
3. Clean Beauty - Increased demand for products that are vegan, cruelty-free, and free of harmful chemicals.
Industry Implications
1. Personal Care - Opportunity for personal care companies to develop sustainable, eco-conscious products in response to consumer demand.
2. Packaging - Opportunity for packaging companies to develop and market compostable and plastic-free packaging options for beauty and personal care products.
3. Retail - Retailers can stock sustainable beauty products and educate consumers on the benefits of using eco-conscious brands.