In terms of publicity stunts, it doesn’t get much more diabolical than using sharks with lasers to brand a company. Yet this is just what Wicked Lasers, with a little help from TV personality Luke tipple, did. Tipple had the unenviable task of strapping a 50 megawatt laser on to the dorsal fin one of nature’s most efficient predators while Wick Lasers provided the hardware.
Fifty megawatts is not enough to cut through metal or anything so dramatic, but it can cause eye damage. In other words, the shark can stun you. Those five words are never welcome: "the shark can stun you." When it comes to sharks, most people want thick glass or miles of land between them and the fearsome fish. Yet, when it comes to publicity, apparently some people are willing to forgo cautions.
Raygun-Toting Killer Fish
Sharks with Lasers is a Brilliant Idea
Trend Themes
1. PR Stunts with Animals - Companies are using unusual animal stunts to grab public attention and promote their brand.
2. Laser Technology Advancements - Advancements in laser technology are creating new opportunities for industries to innovate new products and services.
3. Remote Animal Handling Technology - Innovations in remote animal handling technology provide businesses with more efficient and safer ways of handling animals.
Industry Implications
1. Marketing - Companies are using animal stunts in their marketing campaigns to generate buzz and reach a wider audience.
2. Laser Technology - Laser technology industries can explore new applications for their products in remote animal control projects.
3. Wildlife Conservation - New developments in remote animal handling technology can provide more safety and efficiency in wildlife conservation efforts.