Sleepovers get dangerously fun with the Shark Sleeping Bag. This plushy, toothy animal wraps around your body, ensuring maximum comfort.
This interesting concept by Kendra Phillips merges stuffed animals and sleeping bags into one. Although those terrified by the 'Jaws' movie probably wouldn't be interested, to parents that are camping with kids, that's one less thing to lug around! Check out the Shark Sleeping Bag in the featured gallery.
Implications - One of the most effective ways for a company can generate attention for their brand is by featuring products that are heavy on a novelty design. By attracting consumers based on the allure of a comedic or novelty design, the company stands a good chance of benefitting greatly from an originality obsessed marketplace.
Jaws Sleeping Bags
The Shark Sleeping Bag is Toothy and Comfortable
Trend Themes
1. Novelty Design Products - Companies can generate attention and benefit from an originality obsessed marketplace by featuring products with comedic or novelty designs.
2. Stuffed Animal Sleep Gear - Merging stuffed animals and sleeping bags into one product offers a disruptive innovation opportunity for companies targeting the camping and sleepover market.
3. Comfortable Sleep Solutions - There is a demand for innovative sleep solutions, such as the Shark Sleeping Bag that provides maximum comfort while also serving as a novelty item.
Industry Implications
1. Children's Toys - The merge of stuffed animals and sleeping bags presents a disruptive innovation opportunity for the children's toy industry.
2. Outdoor Gear - The Shark Sleeping Bag and similar products offer disruptive innovation opportunities in the outdoor gear industry, particularly for camping and sleepover gear.
3. Novelty Gift Market - Novelty design products, like the Shark Sleeping Bag, could disrupt the novelty gift market by offering unique and functional items.