Australia-based Shark Shield has brought out "the first electronic shark-deterrent system specifically designed for surfers." It can protect you from shark about 26 feet in diameter by generating an electrical field that the shark senses through receptors in its snout. The shark goes into "muscular spasms" that makes it powerless of assault.
Implications - In today's chaotic, unpredictable world, consumers feel the need to be prepared for any and everything. Though tragic, the occurrence of natural disasters and other crises opens up a market of survival and preparation products that will serve the increasing consumer paranoia. Those involved in the technology industry will find infiltrating this booming industry easy.
Shark Shield
Protects You from Sharks While You Surf
Trend Themes
1. Electronic Shark-deterrent Systems - There is a market for electronic shark-deterrent systems specifically designed for surfers and other ocean enthusiasts.
2. Survival and Preparation Products - Increased consumer paranoia due to natural disasters and other crises opens up a market for survival and preparation products.
3. Consumer Safety Devices - There is a growing demand for consumer safety devices that offer protection from potential dangers.
Industry Implications
1. Surfing and Ocean Sports - The surfing and ocean sports industry can benefit from offering electronic shark-deterrent systems for their customers.
2. Survival and Emergency Preparedness - Companies in the survival and emergency preparedness industry can create and market products designed to help consumers feel prepared and safe.
3. Technology and Innovation - The technology industry has opportunities to develop disruptive innovation in the area of consumer safety devices that offer protection from potential dangers.