The Gallery Hotel Art in Florence has a sign that you won't notice in the daytime for it is just a series of metal wire attached to the side of the building. But come night time, a spotlight above lights up and those bent wires cast shadows which spell out the hotel name.
It's a unique lighting choice and cleverly done. On one hand, it saves a great deal of energy as there is only one light. But on the other hand, a day time sign is necessary too otherwise how else would guests find it?
Secret Shadow Signs
Hotel Sign Seen Only At Night
Trend Themes
1. Shadow-based Signage - Opportunity for businesses to use creative shadow projections to save energy while still being visible at night.
2. Lighting Innovation - Innovative lighting options like this highlight opportunities for businesses to save energy and still be impactful.
3. Functional Art - Aesthetic and practical design solutions like this provide opportunities for businesses to offer unique experiences to customers.
Industry Implications
1. Hospitality - Hotels and resorts can use creative lighting solutions to enhance their branding while saving energy.
2. Architecture - Architects and designers can explore new ways to incorporate functional and artistic elements into their buildings and structures.
3. Advertising - Creative advertising agencies can use shadow-based signage in unique and impactful ways to promote their clients' businesses.