Song for the Mute works on another collaborative sneaker with adidas in the form of the SFTM-004. This marks the fourth time that the Australian brand is working with adidas. It is unveiled just before the showroom opening at Men's Paris Fashion Week for Spring/Summer 2025.
The SFTM-004 sneaker is inspired by the silhouettes of the mesh adidas Response running shoes from past eras. It is adorned in a rich brown tone throughout the silhouette and is accented by subtle touches of white and gray. It starts with a mesh base foundation for breathability but the layers ensure that it is backed by function. Other details include the grunge plaid flannels over the shoe's upper.
Spring-Ready Neutral Running Shoes
Song for the Mute and adidas Launch the SFTM-004 Shoe
Trend Themes
1. Collaborative Design Partnerships - Brands are increasingly teaming up for unique product co-creations leveraging each other's strengths.
2. Retro-inspired Athletic Footwear - Modern sneakers drawing inspiration from vintage designs are capturing consumer nostalgia and style preferences.
3. Seasonal Fashion Drops - Timely product releases that coincide with major fashion events are building anticipation and hype in the market.
Industry Implications
1. Sportswear - The sportswear industry is seeing a rise in collaborative and limited-edition sneakers that blend performance with fashion.
2. Fashion - Fashion brands are leveraging athletic designs to appeal to a wider lifestyle segment, merging functionality with style.
3. Retail - The retail sector benefits from exclusive releases that drive foot traffic and consumer engagement in physical and online stores.