The San Francisco Museum of Modern Art (SFMOMA) recently created an app that puts a creative twist on traditional audio gallery guides. With more museums and galleries interested in incorporating technology into the visitor experience, this initiative demonstrates a unique way of taking storytelling to new heights.
The new SFMOMA app was created by Antenna, which is a world leader when it comes to creating digital content for cultural institutions. The app itself provides consumers with an immersive storytelling experience as told by a variety of eccentric Bay Area characters. These characters help to bring the museum's many collections to life while also helping visitors connect with San Francisco's vibrant culture. As Antenna's senior content designer Christine Murray explains, the app helps to "draw the visitor closer to the art with emotional, authentic experiences."
Mobile Gallery Guides
The New SFMOMA App Provides a High-tech Alternative to Audio Museum Guides
Trend Themes
1. Immersive Storytelling - Incorporating immersive storytelling experiences in cultural institutions through digital platforms presents an opportunity for enhanced visitor engagement and connection with art.
2. Digital Content Creation - The demand for digital content creation services for museums and galleries is rising, offering opportunities for companies to provide high-quality, innovative solutions.
3. Integration of Technology - More museums and galleries are embracing technology as a means to enhance the visitor experience, leading to potential disruptions in traditional audio guide systems.
Industry Implications
1. Cultural Institutions - Cultural institutions can leverage immersive storytelling and digital content creation services to create captivating visitor experiences and differentiate themselves in the market.
2. Technology Solutions - Technology companies specializing in digital content creation and immersive storytelling can find opportunities in partnering with museums and galleries to create innovative experiences.
3. Tourism and Travel - The integration of technology in museums and galleries presents opportunities for the tourism and travel industry to offer enhanced visitor experiences and attract culturally-inclined travelers.