Brazilian supermodel Emanuela de Paula surely knows a thing or two about wearing a swimsuit. After all, she is a Victoria's Secret model and has been featured in the Pirelli calendar.
Having said that, de Paula has resumed her role as the face of British retailer NEXT and is modeling a series of sexy swimsuits. Male model Nathan Bogle is also featured in the ad campaign.
Check out the gallery above for more images of Emanuela wearing NEXT's sexy S/S '09 beachwear.
Sizzling Poolside Swimwear Ads
Emanuela de Paula Gets Comfortable for NEXT S/S '09
Trend Themes
1. Swimwear as a Fashion Statement - As swimwear gains popularity as a fashion item, innovative companies can create new lines that merge functionality with fashion.
2. Body Positivity Focus - As the fashion industry makes steps towards body positivity, disruptors can bring new styles and sizes for traditionally underrepresented bodies to the swimwear industry.
3. Sustainable Swimwear - Innovative companies can tap into the growing demand for sustainable fashion by creating eco-friendly swimwear made from recycled materials and sustainable processes.
Industry Implications
1. Fashion - Fashion companies can create new swimwear lines that are fashionable, functional, and body-positive.
2. Retail - Retailers can capitalize on the swimwear trend by offering a wide range of styles and sizes, including eco-friendly options.
3. Textile Manufacturing - Textile manufacturers can develop innovative fabrics that are eco-friendly, durable, and comfortable for swimwear.