Polly Rodriguez and Alexandra Fine — founders of Unbound and Fine, respectively, have made the decision to dedicate their time and design expertise to the market for sexual wellness products. With a focus on females, the duo has collaborated with a number of creatives to launch a campaign called 'Approved, Not Approved.'
The imagery of this marketing initative is quite easy to digest. It is meant to break the "singular narrative" that is forced when brands advertise sexual wellness products to women. The imagery is modern, while the message is kept upbeat.
The awareness-raising materials extend with a social media presense, as well as print ads on public transport. In addition, 'Approved, Not Approved' is accompanied by a quiz which adds an interactive component that educates the public about ad guidelines for sex-related content.
Design-Friendly Stigma-Defying Campaigns
Approved, Not Approved Supports Sexual Wellness Products
Trend Themes
1. Sexual Wellness Inclusion - Breaking the singular narrative through modern and inclusive marketing initiatives for sexual wellness products can open up a new market segment.
2. Interactive Education - Incorporating quiz or game components in marketing campaigns can increase engagement and educate the public about regulations and guidelines that surround sex-related content.
3. Social Media Awareness - Leveraging social media platforms as a tool for raising awareness about sexual wellness products can help normalize conversation surrounding the topic.
Industry Implications
1. Sexual Wellness Products - Innovative and modern marketing campaigns can disrupt the traditional approach to targeting a new audience and promote inclusive product variety.
2. Media and Advertising - Developing guidelines and regulations around advertising sexual wellness products can improve industry standards and consumer perception.
3. Social Media Platforms - Partnering with sexual wellness brands and promoting awareness on social media platforms can create opportunities for disruption and normalization of the conversation surrounding the topic.