SEX Skateboards, a brand that's based out of Sheffield, England, collaborated with Dogtown, a brand that's based out of Hawthorne, California, to launch a line of apparel and accessories that feature bold branding and vivid colorways.
Included in the collection are skate decks, graphic tees, hoodies, joggers, shorts, and hats. The majority of the products feature all the colors of the rainbow with faded transitions separating them. In order to generate this look, SEX Skateboards and Dogtown utilized a dip-dying technique, which causes the different hues to combine in a more fluid fashion.
On top of the vivid dip-dyed pattens are cross motifs with wings on them that contain both SEX Skateboards and Dogtown's branding.
Dip-Dyed Skate Fashion
SEX Skateboards Joined with Dogtown to Create a Collection of Streetwear
Trend Themes
1. Dip-dyed Fashion - Opportunity for fashion brands to collaborate with textile experts to create unique dip-dyed designs and refreshing colorways.
2. Skateboard Fashion - Entrepreneurs can explore collaborations with skateboard brands to create a niche line of fashion apparel and accessories.
3. Graphic Streetwear - Brands can experiment with graphic designs and bold branding to create a statement collection of streetwear apparel and accessories.
Industry Implications
1. Fashion Industry - Fashion brands can explore dip-dyed techniques to add refreshing and unique design elements to their collections.
2. Skateboard Industry - Skateboard brands can explore collaborations with fashion brands to broaden their customer base and explore new business opportunities.
3. Streetwear Industry - Entrepreneurs can explore the streetwear industry and experiment with graphic designs and bold branding to capture a new niche market.