Sarah Jessica Parker today launched her new clothing line. The fashion chameleon who made Manolos a household name, hosted two seated luncheons at Indochine for an exclusive group of editors where she presented a private viewing of her new line called Bitten, which she teamed up with retailer Steve & Barry's to produce.
Many insiders are already comparing it to The Row, the fashion line developed by the Olsen twins. The collection aims to offer high-quality, affordably priced sportswear for women of all ages and sizes. The pieces will be sold exclusively at all Steve & Barry's shopping mall locations across the US beginning June 7, with every item priced at $19.98 or less. The collection will boast an assortment of over 150 styles and more than 400 apparel and accessory items and grown to nearly 500 apparel and accessories by August with the introduction of the fall line.
Key looks from the summer and fall lines include suit separates in a wool blend with stretch; lightweight wovens; basic black cotton dresses; a denim collection; tees in cotton jersey; nightgowns; swimwear, and accessories including handbags, totes, jewelry, belts, and footwear.
Said Parker, “Women should be able to wear great clothes and not lie in bed at night feeling guilty about how much money they've spent. High quality, luxurious clothes do not need to cost as much as we've been led to think.â€
Sex and the City in Your Closet
SJP Launches Fashion Line
Trend Themes
1. Affordable High-quality Sportswear - The Bitten collection aims to offer high-quality, affordably priced sportswear for women of all ages and sizes, disrupting the traditional high-priced fashion market.
2. Inclusive Sizing - By providing sizes for women of all sizes, the Bitten collection taps into the growing demand for inclusive and body-positive fashion, creating a disruptive opportunity in the industry.
3. Collaboration with Retailers - The partnership between Sarah Jessica Parker and retailer Steve & Barry's showcases the potential for collaborations between celebrity designers and affordable retailers, offering disruptive innovation opportunities in the fashion industry.
Industry Implications
1. Fashion Retail - The Bitten collection's disruptive approach to affordable high-quality sportswear presents opportunities for retailers to tap into a new customer base looking for affordable yet stylish options.
2. Celebrity Fashion - The collaboration between Sarah Jessica Parker and Steve & Barry's highlights the potential for celebrity designers to enter the fashion industry, disrupting traditional design and distribution channels.
3. Inclusive Fashion - The Bitten collection's focus on inclusive sizing presents opportunities for the fashion industry to embrace diversity and cater to a wider range of consumers, disrupting traditional norms of sizing and body image.