The SEVENTH HEAVEN line for the Spring/Summer 2020 season embraces the cross as a central symbol and design element. As a result, the vision of the contemporary fashion label – which is largely led by John Ross, expands into unknown and curious territories. From sizable 3D crosses that appear in different fabrics on the backs of cropped and full-length jackets to prints that offer a bold, yet subtle, call-outs to the symbol, the Spring/Summer 2020 SEVENTH HEAVEN line will definitely capture the attention of style-minded consumers. Aside from the overbearing inspiration, the label also introduces its inaugural womenswear collection.
In addition to the garments, the SEVENTH HEAVEN line also introduces a selection of hardware that was designed in collaboration with Alex Moss – the creative director of Avianne & Co. The cross-shaped, shiny, cross bag is also worth mentioning here.
Cross-Heavy Fashion Collections
The SEVENTH HEAVEN Line Uses the Cross as a Central Detail
Trend Themes
1. Cross-heavy Fashion - Opportunity for designers and brands to incorporate the cross symbol as a central detail in their fashion collections.
2. Bold Symbol Prints - Potential for fashion labels to use bold prints with subtle call-outs to symbols as a way to capture the attention of style-minded consumers.
3. Collaborative Hardware Design - Opportunity for fashion designers to collaborate with hardware designers to create unique accessories that complement their collections, such as the cross-shaped, shiny, cross bag introduced by the SEVENTH HEAVEN line.
Industry Implications
1. Fashion - Fashion labels can explore incorporating cross symbols as central details in their collections to create visually striking and meaningful designs.
2. Jewelry - Jewelry designers can collaborate with fashion brands to create cross-shaped accessories and hardware that align with the fashion industry's current trends and designs.
3. Print and Textile - Print and textile industries can explore creating bold prints that subtly incorporate symbols, offering unique design opportunities for fashion labels.