German label SET has enlisted the help of world-renowned supermodels Kasia Struss and Bambi Northwood-Blyth for the SET Spring 2012 advertising campaign.
Polish model Struss and Australian Northwood-Blyth are both the epitome of rock and roll chic in the brand's Spring collection. Featuring bohemian accessories like big, floppy hats, suede, leather, denim and lightweight knits, the SET Spring 2012 collection is heavily inspired by the 1970s. Understated jewelry and muted colors dominate the wearable collection, which is sure to be coveted by bohemian chic fashionistas all around the world.
The gorgeous models are the perfect fit for the SET Spring 2012, which calls for girls who are able to depict the effortlessly chic style of the brand.
Rock n' Roll-Inspired Editorials
Kasia Struss and Bambi Northwood-Blyth for SET Spring 2012 is Hot
Trend Themes
1. Rock and Roll Chic Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials and processes for creating rock and roll-inspired fashion to meet the growing demand for environmentally conscious clothing.
2. 1970s-inspired Collections - Disruptive innovation opportunity: Incorporate modern technology and materials into 1970s-inspired fashion to create a unique blend of retro and contemporary styles.
3. Bohemian Accessories - Disruptive innovation opportunity: Integrate technology features, such as wearable tech or smart functionalities, into bohemian accessories to tap into the growing market of tech-savvy fashion consumers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Utilize virtual reality and augmented reality technologies to enhance the in-store shopping experience and offer personalized styling advice.
2. Jewelry Design - Disruptive innovation opportunity: Adopt blockchain technology to ensure transparency and traceability throughout the jewelry supply chain, meeting the demand for ethically sourced and conflict-free accessories.
3. Textile Manufacturing - Disruptive innovation opportunity: Develop advanced sustainable materials, such as biodegradable fabrics and zero-waste production methods, to revolutionize the textile manufacturing industry and address environmental concerns.