The striking A. Testoni fashion campaign for spring/ summer 2013 is set in the desert. This stunning series features elegant clothes for both men and women. In some shots viewers see men wearing suits in the desert. This site is enough to make anyone sweat.
The desert setting adds an interesting element to this campaign. The bland backgrounds allow for consumers to focus on the clothing. These models look dressed to kill, in the middle of nowhere. In some shots the models are fully dressed in suits or blouses and pants, as they sit in fold up chairs. In other shots these stylish models walk together through the hot desert wasteland.
This chic desert campaign definitely catches the eye of the viewers.
Chic Desert Campaigns
The A. Testoni Spring/ Summer 2013 Campaign is Set in the Desert
Trend Themes
1. Desert Fashion - Disruptive innovation opportunity: Create sustainable and breathable clothing for desert climates.
2. Outdoor Advertising - Disruptive innovation opportunity: Develop interactive and immersive campaigns that utilize unique natural settings like deserts.
3. Gender-neutral Fashion - Disruptive innovation opportunity: Design fashion lines that blur traditional gender boundaries, offering versatile and inclusive options for all.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore unexplored landscapes as fashion backdrops, creating unique and attention-grabbing campaigns.
2. Outdoor Equipment - Disruptive innovation opportunity: Develop durable, lightweight, and portable outdoor equipment specifically designed for desert expeditions.
3. Environmental Sustainability - Disruptive innovation opportunity: Develop eco-friendly fashion materials and production techniques to reduce environmental impact in the fashion industry.