Even this Russian brand of bean brew knows that the best espresso comes from Italy, and the Sesto Senso Coffee packaging embraces this fact with a host of convincing characters.
Seven flavors of Easy Serving Espresso (ESE) have been given a face and name, as seven distinctive Italian waiters and waitresses promote a range of enticing full-bodied brews. Sesto Senso Coffee packaging attempts to bring authenticity to pre-made coffee concoctions and succeeds with this personable approach through endorsement by engaging cartoons.
Animated Brew Branding
Sesto Senso Coffee Packaging Serves You Flavor with Personality
Trend Themes
1. Authentic Branding - Embracing personable approaches in packaging can help brands establish authenticity and connect with consumers.
2. Character-based Marketing - Utilizing engaging cartoons and characters in packaging can create a unique and memorable brand experience.
3. Localized Endorsements - Promoting specific regions or cultures through packaging can resonate with consumers and enhance brand credibility.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore character-driven designs to make products more appealing and memorable to customers.
2. Food and Beverage - In the food and beverage industry, incorporating localized endorsements can help brands establish a sense of authenticity and attract consumers.
3. Marketing and Advertising - Marketing and advertising agencies can leverage character-based marketing strategies in packaging to create unique brand experiences for their clients.