Renowned toy brand LEGO announced the launch of a new Sesame Street LEGO set after more than 10,000 fans voted in favor fo the idea. LEGO allows fans to submit ideas for new LEGO products, "and any submission that gets 10,000 supporters goes before a review board."
The Sesame Street LEGO Set was lucky enough to not only be backed by thousands of fans but to also gain the support of the board. This "idea generator" from the brand allowed LEGO to create a number of fan novelty products including a 'Seinfield' collection, a 'Friends' collection, and a 'Stranger Things' collection.
While there is no official launch date for the new Sesame Street LEGO set, fans should keep their eyes peeled for the release.
Crowdsourced Kid Show-Themed Toys
LEGO Announced It Will Launched a Sesame Street LEGO Set
Trend Themes
1. Crowdsourced Toy Development - LEGO's success in launching Sesame Street LEGO set based on fans' votes highlights the growing trend of crowdsourcing ideas for toy development.
2. Fan-backed Novelty Products - LEGO's strategy of producing novelty products based on fan ideas, as seen with 'Seinfeld', 'Friends', and 'Stranger Things' collections, taps into the demand for unique and nostalgic toys.
3. Brand-customer Collaboration - The success of LEGO's crowdsourcing platform showcases the value of engaging customers in the product development process, leading to increased loyalty and brand engagement.
Industry Implications
1. Toy Manufacturing - The rise of crowdsourced toy development presents opportunities for toy manufacturers to tap into the collective creativity of fans and produce innovative and highly desired products.
2. Entertainment Licensing - The success of LEGO's fan-backed novelty products demonstrates the potential for entertainment licensing companies to collaborate with toy brands and leverage fan engagement to develop merchandise based on popular franchises.
3. Marketing and Branding - The use of crowdsourcing as a marketing strategy by LEGO exemplifies the potential for brands to engage their customers in co-creation, strengthening brand perception and market presence.