A men's fashion magazine that spotlights high-end luxury designs. Seventh Man Magazine often includes unique imagery in its pages to promote designers and captivate readers -- which is something that's maintained in the editorial that was photographed by Serge Rigvava.
Focusing on Louie Banks as his muse, Serge Rigvava captures him in varying lights. Paired with the creative stylings of Sascha Lilic, most of the images give off a retro look. This comes not only from the clothing and lighting combined, but also the hairstyles that draw from a clear 1970's inspiration.
Throughout the images, Serge Rigvava seems to consider expectations surrounding masculinity -- mixing menswear with women's heels, fishnets and heavy makeup to illustrate the freedom that comes from going against the grain and embracing one's individuality.
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Serge Rigvava Lensed Louie Banks for Seventh Man Magazine
Trend Themes
1. High-end Luxury Designs - Opportunity for luxury fashion brands to create unique and captivating imagery to promote their designs.
2. Retro-inspired Fashion - Disruptive innovation opportunity for designers to draw inspiration from the 1970s and create modern interpretations of retro styles.
3. Gender-bending Fashion - Potential for brands to challenge traditional gender norms by mixing menswear with feminine elements, creating a sense of freedom and individuality.
Industry Implications
1. Fashion Magazine - Seventh Man Magazine can continue to spotlight high-end luxury designs and feature unique editorials that captivate readers.
2. Fashion Photography - Opportunity for fashion photographers like Serge Rigvava to experiment with different lighting techniques and styling to create impactful imagery.
3. Fashion Design - Designers, like Sascha Lilic, can explore unconventional pairings and infuse retro-inspired elements into their collections to cater to consumers seeking individuality and nostalgia.