Beauty buffs will be thrilled to learn that the SEPHORiA 2019 festival has officially been confirmed. Last year Sephora launched the SEPHORiA festival to commemorate its 20th anniversary. Now it seems that the festival may become an annual event.
Dubbed the "Coachella of beauty," SEPHORiA is an interactive event where makeup lovers come together to celebrate the latest and greatest that the industry has to offer. SEPHORiA 2019 will be even bigger than last year's event, with 60 different beauty brands slated to attend. In addition to exclusive product showcases, the event will also include master class sessions, meet and greets with beauty influencers, and, of course, plenty of photo opportunities. The event will be held on September 7th and 8th at the Shrine Expo Hall in Los Angeles.
Interactive Beauty Brand Expriences
The SEPHORiA 2019 Festival Will Feature More Than 60 Brands
Trend Themes
1. Interactive Beauty Events - There is an opportunity for other beauty brands to host their own immersive, interactive events in order to connect with customers and showcase new products.
2. Influencer Partnerships - Beauty brands can explore collaborations with beauty influencers to drive brand awareness and reach new audiences.
3. Experiential Marketing - More brands can invest in experiential marketing by creating unique and Instagram-worthy experiences for customers to share and promote on social media.
Industry Implications
1. Beauty - The beauty industry can increase engagement and brand loyalty by hosting interactive events and partnering with influencers.
2. Event Planning - Companies that specialize in event planning can provide services for beauty brands that want to create immersive experiences for their customers.
3. Social Media - Social media platforms can tap into the growing trend of interactive beauty events by offering unique features for brands to showcase their products and events.