Beauty giant Sephora has partnered with XpresSpa (an airport chain that offers quick services to on-the-go travelers) to debut the Sephora nail art bars. The Sephora Nail Studio Art and Lacquer Services are currently available in a couple of New York City locations.
"With nail art proving to be an increasingly popular trend and growth category, the creation of the Sephora Nail Studio Art and Lacquer Services featuring XpresSpa was a natural service extension for us," says Sephora's SVP of Marketing, Sharon Rothstein.
Making any shopping experience at Sephora better than ever, customers can expect to find the latest releases from their favorite nail polish brands like Dior, Sephora by OPI and NARS at the Sephora nail art bars.
Nail stylists will also be available in-store to provide consultations and answer any manicure-related questions customers may have.
In-Store Manicures
Touch Up Your Nails With the Sephora Nail Studio Art & Lacquer Services
Trend Themes
1. Nail Art Services - The popularity of nail art creates opportunities for businesses to offer specialized services and products.
2. Partnership Innovations - Collaborations between brands can lead to the creation of unique and enhanced customer experiences.
3. In-store Consultations - Providing expert guidance and personalized recommendations in-store can enhance the customer shopping experience.
Industry Implications
1. Beauty Services - Beauty salons and spas can explore the potential of incorporating nail art services into their offerings.
2. Retail - Retailers can consider partnerships with specialized service providers to expand their product offerings and attract more customers.
3. Hospitality - Hotels or airports can explore collaborations with beauty brands to offer convenient nail art services to their guests or travelers.