Edgy streetwear styles reigned at Seoul Fashion Week and can be seen in this street style editorial by Garbagelapsap photographer Nicholas. Lensed for web publication F****** Young! Online, this series highlights the Korean city's eccentric fads and proves that there are no rules when it comes to streetwear.
In addition to vibrantly printed coats and varsity jackets, patterned backpacks and statement eyewear accessories are a staple for most outside of the Seoul Fashion Week tents. Moreover, many in this image series are seen wearing surgical masks that are made fashion-forward despite of their medical associations.
Lastyl, the street style editorial also pays homage to sportswear and blends athletic staples with effortlessly cool basics that complement one another seamlessly.
Seoul Street Style Portraits
Garbagelapsap's Nicholas Captures Looks at Seoul Fashion Week
Trend Themes
1. Korean Street Fashion - There is an opportunity for fashion retailers to invest in bringing unique and eccentric Korean street fashion to western markets.
2. Fashion Mask Trend - There is an opportunity for fashion companies to create trendy and stylish masks to meet the growing demand for fashionable masks beyond medical use.
3. Athleisure Trends - There is an opportunity for athleisure companies to incorporate sportswear elements into their clothing lines to stay trendy and appeal to younger demographics.
Industry Implications
1. Fashion Retail - The fashion retail industry can embrace Korean street fashion to increase their appeal and differentiate themselves from competitors.
2. Fashion Accessories - The fashion accessories industry can create fashionable and trendy masks to cater to the growing demand for fashion masks beyond their traditional medical use.
3. Athleisure Companies - Athleisure companies can blend athletic staples with casual basics to stay relevant and appeal to a wider audience beyond traditional sportswear enthusiasts.