The Sensodyne Sensitivity & Gum toothpaste range has been reformulated by the brand in the UK to provide consumers with an even better way to take care of their oral health. The toothpaste comes in two varieties including Whitening and Mint, which are both formulated to protect sensitive teeth while also improving the health of gums. The dual-action toothpaste is perfect for helping consumers to maintain good oral health on a holistic basis and also shows off new packaging to catch the eye of shoppers.
Medical Director Northern Europe Kate Fabrikant commented on the reformulated Sensodyne Sensitivity & Gum toothpaste range saying, "Keeping your gums healthy is just as important as looking after your teeth. That’s why we’re happy to have reformulated the Sensodyne Sensitivity & Gum range, to encourage more consumers to care for sensitive teeth and gum problems with one product, helping to maintain good oral health."
Dual-Action Sensitivity Toothpastes
Sensodyne Sensitivity & Gum Has Been Reformulated in the UK
Trend Themes
1. Dual-action Oral Care - Creating toothpaste formulations that protect sensitive teeth while also improving the health of gums.
2. Whitening and Gum Care - Developing toothpaste varieties that not only whiten teeth, but also protect sensitive teeth and improve gum health.
3. Holistic Oral Health - Combining multiple benefits into a single toothpaste product to promote overall oral health.
Industry Implications
1. Oral Care Products - Opportunity to develop toothpaste formulations that offer dual-action benefits and promote holistic oral health.
2. Consumer Packaged Goods - Incorporating eye-catching packaging design to attract shoppers and differentiate products in the oral care market.
3. Healthcare - Developing oral care products that address specific health concerns like sensitive teeth and gum problems with one product.