Sleeping Bag Suit
The Selk'bag
Now you can camp like you are in a space suit with the sleeping bag suit. The Selk'bag is a giant padded suit that lets you keep warm while looking adorable. According to The Cool Hunter, "The only thing worse than being trapped in a sleeping bag, is needing to go to the toilet in one. Well cast those fears aside as the new Selk'bag is here. This sleeping bag is more like a body bag ( not the corpse ones ). It's padded and shaped to the human form and allows free movement both in and out of sleep, where traditional sleeping bags don't."
Trend Themes
1. Sleeping Bag Fashion - Disruptive innovation opportunity: Creating fashionable sleeping bags that don't compromise on function.
2. Adventure Wearables - Disruptive innovation opportunity: Developing wearable gear that is functional, stylish, and practical for outdoor activities.
3. Outdoor Comfort - Disruptive innovation opportunity: Creating comfortable outdoor products that encourage people to spend more time outside.
Industry Implications
1. Outdoor Recreation - Disruptive innovation opportunity: Creating products that enhance the outdoor recreation experience and offer unique features and benefits that traditional options don't.
2. Fashion - Disruptive innovation opportunity: Incorporating outdoor and adventure gear into everyday fashion to create a new market for functional clothing.
3. Eco-tourism - Disruptive innovation opportunity: Developing sustainable and eco-friendly outdoor products that cater to the needs of eco-tourists and provide a unique experience.