Selfridges & Co is launching its new campaign Board Games while promoting the influence of skate culture in the fashion industry in its dimly lit, short video.
Selfridges along with Dazed & Confused is highlighting the freshest summertime looks inspired by Barcelona skaters and culture in its line Board Games. The line is a mix of loose minimalist apparel in muted shades of mostly black and white. However, the decks featured come in a variety of designs that'll match the style of any skater, either pro or rookie.
The video, directed by Price James, portrays the youth at night comfortably exploring the world of skating. This element showcases that Board Games is for everyone, and while it may have been inspired by skaters and surfers, it is intended for maximum comfort and agility. This video shoes the journey and influence from the fashion world to the skatepark.
Functionally Stylish Skater Apparel
Selfridges & Co Unveil an Amazing New Line Called Board Games
Trend Themes
1. Skater-inspired Fashion - Opportunity to capitalize on the popularity of skate culture and create functional yet stylish apparel.
2. Minimalist Design - Opportunity to use muted shades of black and white and simple designs to create a stark but effective look.
3. Inclusive Marketing - Opportunity to highlight that skater culture and apparel is for everyone, not just professionals or serious athletes.
Industry Implications
1. Fashion - Opportunity to enter the skater-inspired fashion market and cater to those who value both style and function.
2. Sportswear - Opportunity to target the skater demographic with both performance and casual wear that reflects their culture and values.
3. Marketing and Advertising - Opportunity to reach diverse and engaged audiences by promoting inclusive marketing techniques and messaging.