Haute Umbrella Hats

Self Service Summer 2010 Shows Off Futuristic Headwear

Photographer Richard Burbridge works his magic inside the pages of Self Service Summer 2010. Model Rianne ten Haken looks fierce and futuristic in the spread, which features over-the-top hats, headpieces and makeup.

Styled by Marie Chaix, Burbridge shows off patterned outfits with geometric shapes and angles. With hair styling by Fernando and makeup by Lloyd Simmons, this Self Service Summer 2010 spread incorporates amazing photography with incredible fashion.

Implications - Modern consumers don't have the time to spend thinking about putting together intricate ensembles. Products that easily allow a quick way to create a statement-making outfit are appealing to fashion lovers on-the-go. Focusing on simple pieces like accessories could help a company increase its revenue.
Trend Themes
1. Futuristic Headwear - Opportunity for fashion companies to create unique and innovative headwear products to capture consumer interest.
2. Geometric Shapes and Angles - An opportunity for businesses to incorporate unique geometrical patterns and shapes to create cutting-edge fashion designs.
3. Statement-making Accessories - Opportunity for businesses to create simple and unique accessories that make a bold statement.
Industry Implications
1. Fashion - An opportunity for fashion companies to incorporate advanced technology and new materials to create edgy designs.
2. Makeup - An opportunity for makeup companies to incorporate avant-garde and futuristic design elements to their products.
3. Photography - Opportunity for photography businesses to collaborate with fashion companies to create bold and innovative photo spreads.

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