The Selberan Spring/Summer 2011 ad campaign features two models that are ages apart: Shir Chong and Shasha. The diverse model choices show that Selberan jewelry is timeless and that any woman can wear the pieces, no matter her age.
The campaign was shot by photographer Bustamam Mokthar and styled by Cheah Wei Chun. In the Selberan Spring/Summer 2011 ad campaign shots above, you'll see upcoming pieces from the line.
Implications - Designers are now keeping an ageless demographic in mind when creating their product lines. The boomers of yesteryear are not the same as the boomers today. Now retired individuals are staying on top of trends more than ever before thanks to their familiarity with the Internet and social media (which are both tools their parents were far less attuned to).
Generation Gap Jewelry Ads
The Selberan Spring/Summer 2011 Campaign is Timeless
Trend Themes
1. Ageless Demographic - Designers are creating product lines that cater to a wide range of ages, recognizing that older individuals are staying on top of trends.
2. Retired Trendsetters - Retired individuals are becoming more fashion-conscious and knowledgeable due to their familiarity with the Internet and social media.
3. Inclusive Jewelry - Jewelry brands are promoting inclusivity by showcasing pieces that can be worn by women of any age.
Industry Implications
1. Fashion Design - Fashion designers are adapting their product lines to cater to an ageless demographic.
2. Marketing and Advertising - Marketers are finding new ways to target and engage with retired trendsetters.
3. Jewelry - Jewelry brands are capitalizing on the opportunity to create and promote inclusive pieces for customers of all ages.