For the first time since 2016, adidas is revisiting its 'SeeULater' trail runner silhouette for an international launch, which first made its debut back in 1995.
The retro sneakers are given a vivid refresh, with hues of black and gray contrasted with burgundy, turquoise, and mustard yellow. The silhouette features a convenient slip-on design with an elastic ankle cuff, along with a lacing system that allows the wearer to tighten it to the desired fit. They're finished off with a black rubber role, which provides plenty of traction in any environment—making them perfect for both trail running and hiking.
The new SeeULater model is currently available online from the Atmos web store, which ships internationally.
Revitalized 90s Trail Runners
adidas is Bringing Back Its 1995 'SeeULater' Silhouette
Trend Themes
1. Revitalized 90s Trail Runners - Opportunity for brands to bring back popular retro sneaker silhouettes and capitalize on nostalgia.
2. Vivid Refreshed Sneaker Colorways - Opportunity to create eye-catching and bold color combinations to attract consumers.
3. Convenient Slip-on Sneaker Designs - Opportunity to innovate and improve slip-on designs for comfort and ease of use.
Industry Implications
1. Footwear - Reintroducing and updating retro sneaker styles provides a chance for footwear brands to tap into nostalgia and capture consumer interest.
2. Fashion - Adding unique and vibrant colorways to sneakers creates opportunities for fashion brands to offer trendy and bold footwear options.
3. Outdoor Sports and Activities - Developing hiking and trail running footwear with enhanced features and style can attract outdoor enthusiasts looking for functional and fashionable options.