Resort and hotel brand AMR Collection has officially added a new Mexican resort to its ever-growing portfolio of luxury offerings. Set to open on June 30, 2023, the new resort, called Secrets Tulum Resort & Beach Club, will feature 301 'Preferred Club' suites; first-floor suits will come equipped with a swim-out pool and lush surrounding plantlife.
Other features of Secrets Tulum Resort & Beach Club will include cenote-style pools, which will all connect via a lazy river design, a rooftop lounge with swim-up bar service, a boutique cafe, and three non-pool bars. As a whole, the resort will focus on relaxation and wellness.
According to the company, the design of Secrets Tulum Resort & Beach Club aims to "fuse elegant and boho design with eco-chic elements."
Wellness-Focused Tulum Resorts
AMR Collection Launches 'Secrets Tulum Resort & Beach Club'
Trend Themes
1. Luxury Eco-resorts - Designing resorts with eco-friendly elements that fuse elegance and boho styles presents disruptive innovation opportunities for the luxury hospitality industry.
2. Wellness Tourism - Developing resort offerings focused on relaxation and wellness present disruptive innovation opportunities for the hospitality and tourism industry.
3. Cenote-style Pools - Introducing cenote-style pools that are interconnected via lazy river designs present disruptive innovation opportunities for the hospitality and pool industry.
Industry Implications
1. Luxury Hospitality - Developing eco-friendly luxury resorts with elegant and boho designs presents disruptive innovation opportunities for the luxury hospitality industry.
2. Tourism - Focusing on wellness and relaxation in resort offerings presents disruptive innovation opportunities for the hospitality and tourism industry.
3. Pool - Introducing interconnected cenote-style pools through lazy river designs with lush surrounding plantlife presents disruptive innovation opportunities for the pool industry.