If you live in or visit New York City and decide to partake of the nightlife, you may just be at risk of running amok of a giant dolphin.
Previously, this was not a normal occurrence, but since Club Animals NYC formed, the tide is turning. According to their website, they are "a culture of secret mascots in New York City."
Okay, fair enough. The modus operandi of the Club Animals is to randomly show up at clubs and bars and throw events of their own. Reportedly, the dolphin has been in training for a marathon. So athleticism is a cornerstone of their organization.
Membership is easy: You just need an adult-sized animal costume. And who doesn’t have that?
Secret Societies for Mascots
Club Animals NYC Are the Jocks of the Furry World
Trend Themes
1. Secret Mascot Clubbing - A trend in which secret mascot clubs form and organize events in the New York City nightlife scene.
2. Athletic Mascots - A trend in which mascots focus on athleticism as a cornerstone of their organization.
3. Casual Costume Membership - A trend in which membership is easy and accessible as long as members have an adult-sized animal costume.
Industry Implications
1. Nightlife - Potential opportunity for inventive event promoters to collaborate with secret mascot clubs to bring a unique experience to the nightlife scene.
2. Costume Retail - Potential opportunity for costume retailers to cater to the growing trend of animal costumes used for secret mascot clubbing.
3. Social Media Marketing - Potential opportunity for social media marketing agencies to create buzz and build engagement around secret mascot clubs using unique and creative campaigns.