Many consumers are spending more time seated at a desk than ever, which is seeing the market for supplementary products like the conceptual 'Secondary Area' expand. Fitting onto any desk, the unit will provide additional square footage that can be used for storing small essentials like smartphones, keys or wallets without detracting from the existing items that are already at your workstation. Designed with a pink and gold aesthetic, the device meets modern design requirements amongst Millennial consumers who are becoming the dominant generation in the workplace and need new products to maintain their comfort.
The conceptual 'Secondary Area' desktop expansion device is the design work of Yang Kyung Seob, Han Hee Joo and Song Su Jin, and is the winner of the Asia Design Prize for 2018.
Supplementary Desktop-Expanding Devices
The 'Secondary Area' Stylishly Offers Additional Space
Trend Themes
1. Supplementary-desktop-expanding Devices - The trend of supplementary desktop-expanding devices creates opportunities for innovative storage solutions and organizational tools in the workplace.
2. Modern-design-requirements - The trend towards modern design requirements in office accessories presents disruptive innovation opportunities for designers and manufacturers to create stylish and functional workspace products.
3. Millennial-workplace-needs - The increasing dominance of Millennials in the workplace calls for the development of innovative products like the 'Secondary Area' that cater to their specific comfort and productivity needs.
Industry Implications
1. Office-supplies - The office supplies industry can capitalize on the trend of supplementary desktop-expanding devices by creating innovative products that enhance organization and storage capabilities in the modern workplace.
2. Furniture - The furniture industry has an opportunity to develop ergonomically designed workstations that integrate supplementary desktop-expanding devices to meet the changing needs of Millennial workers.
3. Technology-accessories - The technology accessories industry can tap into the trend of modern design requirements by creating stylish and functional desktop expansion devices that cater to the aesthetic preferences of Millennial consumers.