No one wants to step in chewed chewing gum, sit on a discarded cigarette or be attacked by breeze-blown fast food throwaways, and that's the point behind the Dublin City council's Second Hand Trash anti-litter ad campaign.
The printed posters offer 'Free Second Hand' trash. The images are of used gum, smoked cigarettes and empty fast food wrappers. Each one has a 'Free' message followed by, "Nobody wants your litter. Bin it."
Implications - This is the kind of municipal marketing that serves as a reminder to the public that they often spend times in public places, and they should behave with a certain base level of decorum and respect for their fellow man/woman. I get a kick out of it because it's a newer, more subtle form of public shaming into better behavior.
Garbage Giveaway Ads
Dublin City Council's 'Second Hand Trash' Anti-Litter Ad Campaign
Trend Themes
1. Anti-litter Campaigns - Disruptive innovation opportunity: Develop creative anti-litter campaigns that use subtle public shaming to promote better behavior.
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