It's not uncommon for individuals to bring a change of clothes to the gym so they can commute back home without looking frumpy, but thanks to Jordyn Woods' collection, ' Secndnture,' consumer can look as good as they feel post-workout.
This line was inspired by the idea that fitness clothes can be stylish and practical enough to wear both inside and outside the gym. In addition to the aesthetics, Woods' based this line off of her own workout routine and features biker shorts, sports bras, one piece suits and more.
Woods has always spoken out about body positivity and this line reflects those values as its sizing ranges from XS to XXL.
Fashionable Model-Designed Workout Pieces
Jordyn Woods' 'Secndture' Collection Has Been Released
Trend Themes
1. Fashionable Workout Pieces - Creating workout clothing that is the perfect mix of fashionable and functional is a disruptive innovation opportunity for the fitness apparel industry.
2. Body Positive Collection - The trend of promoting body positivity, through offering a range of sizes, is a disruptive innovation opportunity in the fashion industry.
3. Celebrity-inspired Fitness Apparel - As more celebrities create their own lines of athleisure wear, there is a disruptive innovation opportunity to expand and diversify the fitness apparel industry.
Industry Implications
1. Fitness Apparel - The fitness apparel industry can expand beyond basic gym clothes by incorporating fashionable and functional pieces into their product lines.
2. Fashion - The fashion industry can embrace promoting body positivity by offering a wider range of sizes to their customers.
3. Celebrity Branding - The concept of celebrity-inspired athleisure wear presents an opportunity for the fashion industry to diversify and expand into a lucrative market.