SeaVees, Purveyors of California Casual and Pantone, the world-renowned color authority, have teamed to create 09/63, a shoe series that celebrates the birth of the Pantone Matching System. It celebrates the first PMS swatch book on the market, created in September 1963. The series will be limited to 1963 pairs, and each style will carry a name that pays homage to an important date in California’s history.
This is the first time Pantone has granted external designers access to their archives. Once there, SeaVees chose seven vintage colors featured in the original Pantone guide.
The shoes will become available in Spring 2009, in some of the coolest and most exclusive boutiques around the world.
Pantone History Shoes
SeaVees 09/63 Tribute Footwear
Trend Themes
1. Color-inspired Fashion - Using colors from established color systems to inspire fashion and footwear designs can create a unique and eye-catching product line.
2. Limited Edition Releases - Limiting the production of a product can create exclusivity and drive demand for a limited time, generating interest and excitement around a brand.
3. Collaborative Design Practices - Collaborating with established and respected brands or institutions can offer new creative possibilities and access to resources previously unavailable.
Industry Implications
1. Footwear Manufacturing - Using established and respected color systems or historical events to inspire footwear designs can set a brand apart in an increasingly competitive market.
2. Fashion Design - Collaborating with well-known institutions and building from established color palettes can create a unique fashion line with historical significance.
3. Marketing and Advertising - Dynamic advertising campaigns that emphasize the exclusivity of a limited edition product can create buzz around a brand and generate interest and hype.