Not everyone may see the possibilities of a small car being fit for a family, but these Seat Altea Freetrack ads alert consumers to this fact in a rather unusual way.
The Grey advertising agency of Paris, France, chose to make the subjects of these automotive ads animals -- and animals caught in the heat of the moment, at that.
Since many animals mate primarily for the sake of procreation, based on natural instincts, the suggestion here is that the pair of rhinoceroses, tortoises and lions are in the process of making families. Given that the context is undoubtedly carnal, cutout cardboard gold stars have been place in front of the creature couples to hide any indecent areas. The campaign would appeal to the sense of humor of many young parents, as these Seat Altea Freetrack ads communicate their message quite effectively.
Censored Mating Marketing
These Seat Altea Freetrack Ads Keep Things PG
Trend Themes
1. Animal-themed Automotive Ads - Opportunity for businesses to create ads featuring animals to appeal to consumers with a sense of humor.
2. Unconventional Marketing Strategies - Businesses can explore creative and unusual ways to communicate their message and capture consumers' attention.
3. Humor in Family-focused Advertising - Disruptive innovation opportunity for businesses to use humor in advertising to connect with young parents.
Industry Implications
1. Automotive - Opportunity for automotive companies to create unique, animal-themed ads to market family-friendly vehicles.
2. Advertising and Marketing - Businesses in the advertising industry can experiment with unconventional strategies like animal-themed ads to attract attention and stand out from the competition.
3. Parenting and Family - Businesses catering to parents and families can incorporate humor in their advertising to resonate with their target audience.