Yelp recently indicated it is adding a new search tool to the platform that will enable users to find and support black-owned businesses. Businesses on the platform will be able to mark an organization as black-owned, this label will then be highlighted in searches to inform consumers. The search tool was announced by Yelp CEO Jeremy Stoppelman, through a blog post, which also indicated that the platform received a drastic increase in searches for black-owned businesses.
Along with the search tool the company is also making two donations of $500,000, to the Equal Justice Initiative and NAACP Legal Defense Fund respectively. Yelp is also providing more mental health days for employees.
Inclusive Business Search Tools
Yelp Added a Search Tool Highlighting Black-Owned Establishments
Trend Themes
1. Supporting Black-owned Businesses - Disruptive innovation opportunity: Develop platforms and tools that highlight and promote minority-owned businesses to support economic inclusivity.
2. Inclusive Business Search Tools - Disruptive innovation opportunity: Create search tools that enable users to find and support businesses owned by underrepresented groups.
3. Increasing Demand for Diversity - Disruptive innovation opportunity: Build products and services that cater to the growing consumer demand for diverse and inclusive businesses.
Industry Implications
1. Online Review Platforms - Disruptive innovation opportunity: Develop review platforms that prioritize and feature minority-owned businesses to ensure equal visibility and support.
2. Social Impact Technology - Disruptive innovation opportunity: Build technology solutions that focus on promoting diversity and inclusion in the business sector.
3. Corporate Social Responsibility Consulting - Disruptive innovation opportunity: Offer consulting services to help businesses implement and amplify their commitment to supporting underrepresented entrepreneurs and businesses.