PUMA continues to celebrate its five decades of the signature Suede silhouette and this time with cult skateboard label Santa Cruz on a Screaming Hands capsule. The new collaborative range sees Santa Cruz's iconic Screaming Hand logo embellished on the suede sneakers and t-shirt. The newest iteration of the sneaker sees the monster hand motif on the side of each heel against the predominantly black uppers.
The label's signature Formstrip is replaced with the iconic scream motif. The artwork is continued on a black upper constructed from suede on top of a gum rubber sole with branding details from both labels on the tongue. To complement the launch, the two also dropped a collaborative t-shirt to go along with it.
The pack will be available online at PUMA and select retail locations beginning July 26th.
Monster-Motif Skate Capsules
PUMA Introduced Its Screaming Hands Suede Model with Santa Cruz
Trend Themes
1. Skateboard-inspired Collaborations - The collaboration between PUMA and Santa Cruz on a skateboard-themed capsule showcases the trend of fashion brands partnering with skateboarding labels to create unique and stylish products.
2. Iconic Motif Revival - The use of Santa Cruz's iconic Screaming Hand logo on PUMA's sneakers and t-shirt demonstrates the trend of brands reviving and repurposing classic motifs to create nostalgic and visually appealing products.
3. Alternative Artwork Placement - By placing the monster hand motif on the side of the heels and replacing PUMA's signature Formstrip with the scream motif, the collaboration explores the trend of experimenting with alternative artwork placements and unconventional design elements in footwear.
Industry Implications
1. Skateboarding Fashion - The collaboration between PUMA and Santa Cruz falls within the skateboarding fashion industry, which offers opportunities for brands to create unique and skateboard-inspired clothing and footwear collections.
2. Streetwear - The PUMA x Santa Cruz collaboration taps into the streetwear industry, where brands can leverage iconic logos and motifs to create limited edition apparel and sneakers that resonate with urban fashion enthusiasts.
3. Retail and E-commerce - As the capsule collection will be available online at PUMA and select retail locations, the collaboration showcases opportunities for the retail and e-commerce industries to capitalize on exclusive collaborations to attract customers and drive sales.