Beard-Branded Lottery Tickets

Minnesota Has Revealed a Hipster-Inspired Scratch Ticket

Bearded Bucks is a recently released scratch ticket available through the Minnesota State lottery system. Inspired by the generously bearded hipsters native to the region, the contemporary take on scratch lottery tickets features a play area entirely contained within the illustrated man's beard.

The campaign conceived to promote Bearded Bucks around the state was wonderfully titled 'Tour De Beards,' which saw visits at a number of craft breweries in the Twin City area. The Bearded Bucks campaign also spawned a series of commercials starring local brewers as "Chancetakers," while local brewery Tin Whiskers even held a lottery-sponsored beard competition.

This unique marketing effort from the Minnesota Lottery speaks to the lengths at which brands will go to create product offerings that speak to contemporary consumers.
Trend Themes
1. Hipster-inspired Scratch Tickets - Creating scratch tickets that cater to specific consumer subcultures like hipsters can attract new audiences and create a unique selling proposition.
2. Localized Marketing Campaigns - Developing marketing campaigns that tap into local communities and collaborate with key influencers can help build brand loyalty and engagement.
3. Cross-industry Collaborations - Partnering with non-traditional industries, such as breweries, can create innovative and unexpected marketing opportunities for lottery systems.
Industry Implications
1. Lottery Systems - Integrating creative, themed scratch tickets can revitalize the lottery industry and attract a younger demographic.
2. Craft Breweries - Collaborating with craft breweries can offer unique branding opportunities and revenue streams for both the lottery system and breweries.
3. Advertising and Marketing - Creating marketing campaigns that stand out and capture the attention of contemporary consumers can help drive sales and increase brand awareness for various industries.

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