The Scotch & Soda Fall/Winter 2014 collection is for the urban woman who wants to look cool and sophisticated without putting in too much effort.
Denim is the staple piece that holds closets together around the world. To do denim right is to do style right, and this effortlessly chic, smart and sophisticated collection solves half of the equation for you.
The collection is comprised of vintage denim pieces that range from distressed shorts to boyfriend jeans to rich button-downs. Each piece can be dressed up or down to suit your needs. Whether you're running errands, having brunch with friends or walking into the office during casual Fridays, this versatile collection will have you covered and looking great.
Denim Urbanite Collections
The Scotch & Soda Fall/Winter Collection is Effortlessly Cool
Trend Themes
1. Effortlessly Chic Denim - The trend towards effortlessly chic denim opens up opportunities for companies to innovate by combining style, comfort, and practicality.
2. Vintage Denim Revival - The trend towards vintage denim revivals provides an opportunity for companies to create fashion-forward collections that also cater to the growing sustainability movement.
3. Denim as Versatile Staple - The trend of denim as the ultimate versatile staple provides an opportunity for companies to create multi-functional denim pieces that can be dressed up or down with ease.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can utilize the denim urbanite collections trend to create unique and functional denim pieces with innovative design and comfort features.
2. Retail - Retail companies can leverage the denim urbanite collections trend to create marketing campaigns that emphasize the versatility and sophistication of denim as a must-have staple for every wardrobe.
3. Sustainability - Sustainability-focused companies can use the vintage denim revival trend to create eco-friendly collections that incorporate reclaimed or recycled denim materials.