The Schon Magazine 'Konichiwa Cowboy' editorial will bring to mind the movie 'Shanghai Noon,' which starred Jackie Chan as a Chinese Man who travels to the Wild West. Just as he did, model Sissi Hou adopts the life of a cowboy without forgetting her own Asian heritage. She combines East and West elements in a way that will appeal to many.
Bohemian with an edge, the Schon Magazine 'Konichiwa Cowboy' editorial was styled by Kisha C Jones. The brunette beauty is clad in colorful kimonos, fringed jackets and loose pants from such labels as Donna Karan, Missoni and Valentino. Shot by photographer Michael Flores with art direction by Christopher Sollinger, the looks were perfected by makeup artist Yacine Diallo and hair stylist Nicolas Eldin.
Asian Cowgirl Editorials
The Schon Magazine 'Konichiwa Cowboy' Photoshoot Stars Sissi Hou
Trend Themes
1. Asian-western Fusion Fashion - Fashion brands can explore designing apparel that combines Asian and Western styles for a new, trendy market.
2. Cultural Diversity in Fashion - With diverse fashion editorials becoming more mainstream, there's an opportunity for brands to invest in models from different regions and backgrounds to increase market appeal.
3. Alternative Fashion Styling - Alternative fashion styling that mixes bohemian, cowboy and Asian elements could inspire designers to create their own unique styles, disrupting the traditional fashion scene.
Industry Implications
1. Fashion - The fashion industry can incorporate Asian and Western fashion elements to create unique designs, increasing product demand and sales.
2. Beauty - The beauty industry can take inspiration from editorial makeup artists' unique makeup styles to create new makeup products that appeal to customers looking for an alternative beauty aesthetic.
3. Photography - Photographers can explore alternative editorial styling and diverse models to disrupt the traditional fashion photography scene, creating new and captivating visuals for brands to use in their marketing.