A campaign for Schick Razors uses minimalist illustrations of famous mustachioed men in order to promote the shaving tools. The print ads prominently feature the facial hair of instantly recognizable real and fictional men. Each ad showcases a different iconic stache in beautiful monochromatic form.
From Dali's elegant mouth brow to Chaplin's iconic toothbrush mustache, the ads cover a wide range of facial hair. The Schick ads even include Mr. T's full beard and mustache. All of these famous face accouterments were created with basic geometric shapes without any color.
The manly and comedic ads were developed by ad agency JWT Manila for the Philippines. During this year's Cannes Lions Festival, the campaign was awarded a Gold Lion.
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
Trend Themes
1. Minimalist Illustrations - Using basic geometric shapes to create images and icons can lead to innovative and unique advertising campaigns.
2. Iconic Facial Hair - Focusing on recognizable facial hair can bring attention to a product or service in a fun and engaging way.
3. Monochromatic Design - Using a single color scheme can simplify an advertisement and make it more memorable to viewers.
Industry Implications
1. Men's Grooming - Innovative advertising campaigns like this can create buzz and drive sales in the highly competitive men's grooming industry.
2. Advertising and Marketing - Agencies can use minimalist illustrations and monochromatic design to create original and memorable campaigns for their clients.
3. Graphic Design - Designers can explore the use of basic geometric shapes and monochromatic design to create impactful and visually pleasing designs for a variety of projects.