This super smart Schick Free Your Skin campaign is one of the best to come out this year. It's simple, understated, totally hipster and funny -- and it has furry animals in it! You really can't have more winning elements in an ad, and for that reason the Schick NZ Free Your Skin campaign has gone viral.
The campaign is focused on the mammalian beard -- human beards combined with furry ferrets and rabbits fused together to hone in on the point that the beard needs to go for the summer.
Created by Y&R New Zealand, photographed by Troy Goodall and retouched by Electric Art to add the feral little 3D animals, the campaign ironically makes its point and is one of the best ads of the year.
Mammalian Beard Ads
The New Schick Free Your Skin Campaign is Clever, Funny and Very Hipster
Trend Themes
1. Animal Integration in Ads - Incorporating playful images of animals in advertising campaigns can add a sense of humor and relatability, thus reaching larger audiences.
2. Hipster-inspired Marketing - Implementing a hipster style, or aesthetic in marketing can attract younger generations and make a company appear trendier and more in touch with modern culture.
3. Humorous Advertisement - Using humor in advertisements can make a company stand out and create brand recognition, potentially leading to a larger consumer base.
Industry Implications
1. Razor Industry - The razor industry can utilize playful animal imagery in marketing campaigns to appeal to younger demographics and increase brand recognition.
2. Advertising Industry - Utilizing humor and modern aesthetics in advertisements can attract industry recognition and potentially increased business for companies in advertising.
3. Pet Industry - By collaborating with companies in advertising who market with animals, such as Schick, the pet industry can increase brand exposure and reach a wider audience.