Incorporating the sense of smell into advertising is a new marketing phenomenon that is starting to see larger corporations catch on. At Trend Hunter, we've kept our eye on what's been dubbed as "Scent Marketing" for some time now, watching it evolve from smaller companies promoting scratch 'n' sniff text books, to bigger companies like Sony selling smell phones.
Psychologists have found that the human sense of smell is one of the strongest, and that we attach lasting memories to our olfactory encounters.
Check out some of the scent marketing posts featured on Trend Hunter in the past:
Scentvertising
Top 10 Scent Marketing Campaigns
Trend Themes
1. Scent Marketing - There is an opportunity for companies to incorporate scent into their marketing campaigns to create a new sensory experience for consumers.
2. Experience Marketing - Businesses can create a unique experience for their customers by utilizing scent marketing and engaging multiple senses.
3. Personalized Marketing - By carefully selecting scents based on the preferences of their target audience, businesses can create a personalized marketing experience for individuals.
Industry Implications
1. Retail - The retail industry can benefit from incorporating scent marketing into their stores, creating a unique and memorable shopping experience for customers.
2. Hospitality - Hotels and restaurants can utilize scent marketing to create a welcoming and relaxing atmosphere for their guests.
3. Advertising - Advertising agencies can incorporate scent marketing into their campaigns to provide a new and innovative way to reach consumers.