The Yankee Candle Balsam & Cedar Scented Firelog is an aromatic solution for consumers seeking out a way to enhance their holiday get-togethers with a touch of premium fragrance when sitting by the fire. The firelog is a clean burning piece of wood that will burn for up to three-hours and is infused with the namesake scents of balsam and cedar to complement the fireplace experience. The log itself is reported to be a much cleaner alternative to conventional firewood and produces up to 80% less carbon monoxide and 75% less particulate matter.
The Yankee Candle Balsam & Cedar Scented Firelog comes in packs of four and comes as an alternative option to scented candles to expand on the brand's existing offerings.
Festively Scented Firelogs
The Yankee Candle Balsam & Cedar Scented Firelog is Aromatic
Trend Themes
1. Scented Firelogs - Scented firelogs are a new way to enhance fireplaces with premium fragrances, creating a market for firelog companies to expand their product offerings and cater to consumers’ scent preferences.
2. Clean Burning Woods - Clean burning firelogs made from wood are a more environmentally-friendly alternative to conventional firewood, leading to innovation opportunities in the firewood industry to create sustainable products that reduce carbon emissions.
3. Alternative Options to Scented Candles - Scented firelogs provide a new way for candle companies to expand their product offerings and cater to consumers’ preferences for alternative options to scented candles.
Industry Implications
1. Firelog Industry - The firelog industry can explore creating more scented firelogs with innovative fragrances and festive scents, catering to consumers seeking out new ways to enhance their holiday get-togethers.
2. Firewood Industry - The firewood industry can invest in creating more sustainable and clean-burning products to reduce carbon emissions and appeal to environmentally-conscious consumers.
3. Candle Industry - The candle industry can expand their product offerings to include alternative options to scented candles, like scented firelogs that provide long-lasting fragrances and produce fewer pollutants.