Scentbird undergoes a brand revamp featuring an elevated brand appearance. The subscription-based fragrance company has cemented its position as a destination for fragrance discovery. For the first time in the brand's history, the company is implementing a new color palette with neutral tones and updating its creative direction.
Some new aspects include unique textures, modern fonts, and a clean, minimalist monogram design. The new appearance reflects the brand's entry point into the world of fragrance. Mariya Nurislamova CEO at Scentbird, explains that "By creating a highly curated, customer-centric experience, Scentbird has become a portal for members to express themselves through fragrance." The brand's modernized identity renews its focus on its loyal customer base and growing list of brand partners.
Updated Fragrance Brands
Scentbird Undergoes its First Rebrand with an Elevated Look
Trend Themes
1. Fragrance Subscription Services - The success of Scentbird's rebranding highlights the opportunities for growth and disruption in the fragrance subscription industry.
2. Minimalist Branding - Scentbird's new clean and modern branding reflects a larger trend of companies opting for minimalist designs to appeal to consumers in a saturated market.
3. Personalized Fragrance - Scentbird's focus on a customer-centric experience highlights the potential for personalized fragrance services and the need for brands to cater to individual preferences.
Industry Implications
1. Fragrance Industry - The fragrance industry has an opportunity to tap into the subscription-based business model and customize their offerings to enhance the customer experience.
2. E-commerce - As more consumers turn to online shopping, the e-commerce industry has a unique opportunity to create a seamless and personalized shopping experience for fragrance enthusiasts.
3. Beauty and Personal Care - Companies in the beauty and personal care space can expand into the fragrance subscription industry by focusing on customization and a customer-centric approach.