Whether worn to keep warm or worn as a fashion piece, scarves for men are in for Spring 2010.
Scarves were worn in a plethora of weights and varieties for men, from short and thin to long and thick. Scarves for men were also seen on a variety of different outfits from casual to trendy to dressy.
In general it seems as though neckwear is in for the gents. Necklaces and ties were both hot accessories that popped up at several shows.
Cowboy Scarves
Fashion Foulards as Menswear Key Accessory Pieces for Spring 2010
Trend Themes
1. Men's Neckwear - Opportunity for fashion brands to introduce versatile neckwear options for men.
2. Multi-functional Scarves - Opportunity for fashion brands to create scarves that can be worn for both fashion and function purposes.
3. Unconventional Accessories - Opportunity for fashion brands to experiment with unconventional accessories for men.
Industry Implications
1. Fashion - Fashion companies can capitalize on the trend for men's neckwear and scarves to introduce new accessory lines.
2. Retail - Retailers can feature a variety of neckwear and scarf options for men to cater to the trend.
3. Textile - Textile companies can create new fabrics that can be used for multi-functional scarves for men.