Toss out your association with leopard print and older womenâ€"the Scarlett Johansson Mango ads make it clear that this fierce print is nothing but fabulous for all ages, provided the woman has confidence.
Scarlett Johansson Mango ads for the autumn/winter 2009-10 campaign will encourage you to let go of that notion that leopard print is for “cougars†and maybe even adopt a piece of animal print (zebra is hot too) fashion for your own wardrobe.
Implications - For those who think they are too old or not bold enough to wear leopard print, think twice because photographer Mario Sorrenti makes it look simply ageless. And of course, the fact that Scarlett Johansson is the face of this campaign does not hurt the cause.
Youthful Leopard Print
Scarlett Johansson Mango Ads Take Are Heavy on Prints
Trend Themes
1. Leopard Print Fashion - Disruptive innovation opportunity: Introduce new, ageless and confidence-boosting designs for leopard print fashion that appeal to a wider audience.
2. Animal Print Fashion - Disruptive innovation opportunity: Explore the popularity and demand for zebra print fashion and create unique designs that cater to diverse fashion tastes.
3. Celebrity Endorsements in Fashion - Disruptive innovation opportunity: Leverage celebrity influencers to challenge traditional associations and stereotypes in fashion, encouraging people of all ages to embrace bold and unique styles.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Reimagine leopard and animal print fashion in the apparel industry, creating inclusive and stylish options for consumers.
2. Photography - Disruptive innovation opportunity: Utilize innovative photography techniques to showcase ageless beauty in advertising campaigns, bringing out the confidence of all individuals.
3. Celebrity Brand Endorsements - Disruptive innovation opportunity: Collaborate with celebrities to redefine the perception of fashion, tapping into new consumer segments and expanding brand reach.