Dolce & Gabbana will release a new sister scent to their "The One" line called "Rose The One" in September, and its accompanying ad campaign features Scarlett Johansson.
For the Dolce & Gabbana ads, Scarlett Johansson is all pale pink from head to toe, which gives us a sense of romance and vintage in addition to the
feeling of a pink rose. Scarlett Johansson said to People that Jean Baptiste Mondino, the campaign’s photographer, "captured all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feels wonderful to have been a part of the collaboration."
Rosy Fragrance Ads
Scarlett Johansson Goes Pink for Dolce & Gabbana's 'Rose the One'
Trend Themes
1. Pink Fragrances - There is a growing trend for floral perfumes focused on the color pink, creating opportunities for new scents and packaging designs.
2. Celebrity Endorsed Fragrances - Celebrity endorsements of fragrances are becoming increasingly popular, suggesting opportunities for collaborations and innovative marketing strategies.
3. Romantic Aesthetic - There is a trend towards romantic and vintage aesthetics in fragrance advertisements, opening up opportunities for creative campaigns that tap into nostalgia and emotion.
Industry Implications
1. Fragrance - The fragrance industry can capitalize on the trend for pink floral scents, innovative packaging, and celebrity endorsements to create new products and marketing strategies that appeal to consumers.
2. Fashion - The fashion industry can explore the trend for romantic and vintage aesthetics in advertising campaigns by collaborating with fragrance brands to create a cohesive and emotive brand identity.
3. Beauty - The beauty industry can leverage the popularity of celebrity endorsements in fragrance marketing to create cross-promotion and influencer opportunities that drive sales and engagement across multiple channels.