Weekly scalp and hair treatments can be important for consumer wellness routines. Haircare brands like Inala innovate the formulas in this category, boasting products such as the Reset Rinse.
The key ingredient in the weekly scalp and hair treatment by Inala is rice water extract which is extremely nourishing, packing eight amino acids, Vitamins B, C, and E. The brand adds other nourishing ingredients to sweeten the deal like aloe vera which "gently cleanses while soothing the scalp and smoothing strands," lactic acid which maintains a healthy pH balance, and glycolic acid which is known for its exfoliating properties.
Inala's Reset Rinse can be factored in as a pre-shampoo rinse that effectively "removes buildup, strengthens strands, and enhances shine and natural texture."
Rice Water-Powered Hair Treatments
Inala's Reset Rinse is a Weekly Scalp and Hair Treatment
Trend Themes
1. Natural Haircare - Opportunity for haircare brands to create products with natural ingredients, such as rice water extract, to nourish and strengthen hair.
2. Weekly Hair Treatments - Opportunity for brands to create scalp and hair treatments that can be factored into consumer's weekly wellness routines, like Inala's Reset Rinse.
3. Pre-shampoo Rinses - Opportunity for brands to offer pre-shampoo rinses for consumers to effectively remove buildup, strengthen strands, and enhance shine and texture.
Industry Implications
1. Beauty - Beauty industry can innovate haircare products by adding natural ingredients and weekly treatments to improve consumer's hair health and wellness.
2. Wellness - Wellness industry can offer weekly scalp and hair treatments as part of their wellness routines for consumers looking to improve their overall health and appearance.
3. Sustainability - Sustainability industry can promote the use of natural ingredients, like rice water extract, in haircare products to reduce environmental impact and provide nourishing benefits to hair.