Sneaker companies love the Chinese New Year... never thought I would find myself writing this when I woke up this morning.
Feb 14, 2010 brings in the year of the Tiger, and it seems that shoe companies are bringing in the new year harder than any other industry. And Nike is playing along quite nicely.
Check out more on the SBTG Feline Fury and Flying Tiger, each with their own impressively intricate designs, by following the links below. Also, be sure to check out more Chinese-based finds on Trend Hunter below.
Year of the Tiger Kicks
SBTG Feline Fury and Flying Tiger Ring in the Chinese New Year
Trend Themes
1. Chinese New Year Sneaker Collaborations - Opportunity for sneaker brands to collaborate with Chinese cultural influencers and designers to create limited-edition sneakers celebrating the Chinese New Year.
2. Custom Sneaker Designs - Emerging trend of artists and designers creating unique and intricate sneaker designs, offering customization options for consumers.
3. Cultural Celebration in Fashion - Growing demand for fashion brands to incorporate cultural celebrations, like the Chinese New Year, into their designs to attract diverse and global customers.
Industry Implications
1. Footwear Industry - Disruptive innovation opportunity for footwear brands to introduce limited-edition sneakers inspired by cultural events, like the Chinese New Year, to attract collectors and sneaker enthusiasts.
2. Art and Design Industry - Opportunity for artists and designers to collaborate with sneaker brands and create custom designs to meet the rising demand for unique and intricate sneakers.
3. Fashion Industry - Disruptive innovation opportunity for fashion brands to incorporate cultural celebrations, like the Chinese New Year, into their designs and collections to cater to a diverse and global consumer base.