The new labels and packaging design for Sawhorse Wine is definitely a step away from your average branding. While many wine companies may opt for a bottle portraying beautiful scenery or a map, the labels for Sawhorse Wine feature three very unusual portraits of horsemen.
The bottle designs for this California wine were created by 'konnectDesign,' a company also based in California. The horsemen portraits featured on the Sawhorse Wine bottles appear to be inspired from the Victorian-era. There are three different designs for the three flavors of wine including a Merlot, Chardonnay and Cabernet.
Implications - Businesses that use eccentric or peculiar branding for their products will certainly garner the attention of high numbers of consumers. In the eyes of consumers, such products will make a lasting impression and unusual and the most memorable.
Horseman Hybrid Branding
The Bottles for Sawhorse Wine Offer an Eerie Victorian Animal Portrait
Trend Themes
1. Eccentric Branding - Companies using out-of-the-box branding techniques will capture consumer attention and create a lasting impact.
2. Vintage-inspired Design - Designs inspired by vintage eras such as the Victorian-era will appeal to consumers seeking unique and nostalgic products.
3. Unconventional Labeling - Brands that stray away from traditional labeling techniques can generate buzz and incentivize consumers to try their products.
Industry Implications
1. Wine - Wineries and vineyards that dare to experiment with unique and eye-catching bottle designs will stand out amongst competitors and potentially attract more customers.
2. Packaging Design - Branding and packaging design companies that are able to offer eccentric and unconventional designs will be in high demand from businesses looking to differentiate themselves in their respective industries.
3. Marketing - Marketing agencies that specialize in creating innovative and memorable campaigns will appeal to businesses seeking to generate buzz and leave a lasting impression on potential customers.